As the story goes, Laurel Mae DeWitt loved all things fashion and design, except for sewing. So she created LaureLuxe Metal Couture & Jewelry—a feverishly innovative line defying convention and while defining the times.
Ms. DeWitt was born and raised in Kingston, NY, and attended New York’s prestigious Pratt Art Institute. After receiving a degree in fashion design with an emphasis on jewelry and accessories in 2005, she began her career as a handbag and accessories designer for celebrated companies Kenneth Cole Reaction, Juicy Couture, Macy’s, Guess, Michael Kors, Calvin Klein, Nine West, Anne Klein, Oscar De La Renta Intimate Apparel, among others. While her fashion bags are found in major retailers, her own brand, LaureLuxe Metal Couture & Jewelry continues to re-imagine the distinction between clothing and accessories.
Launched in 2010, LaureLuxe has been described as “edgy” and “unique.” Those terms are absolute understatements. LaureLuxe’s custom metal pieces flow like fabric whether wrapped or draped to accent every curve. Each piece is meticulously handcrafted, customized to fit to perfection, and created from recycled aluminum geometric shaped plating—combining fashion and eco-friendliness in ways never before seen. From full dresses and ornate head and shoulder pieces; to earrings, necklaces and leg decor; to ties, suspenders, and The Company Man Chest plate—Ms. DeWitt’s work stretches beyond chimera, reveling in an incomparable versatility and total originality. The LaureLuxe earrings are inspired by the urban art scene and named after different streets in Brooklyn, NY—paying homage to the borough that showed her the way. There truly is no rival in the marketplace. In a phrase, LaureLuxe is a “one of one.”
In the three years since its initial launch, LaureLuxe designs have been worn by who’s who of celebrities and personalities including actress Milla Jovovich, Grammy Award Winners Cyndi Lauper, Lady Gaga, Kelly Rowland (formerly of Destiny’s Child), Lil Kim, Brandy, Will.i.am (of the group Black Eyed Peas), Eve, Melanie Fiona, Superstar Nicki Minaj, and Supermodels Hannah Itsche and Sessilee Lopez to name a few. The buzz created from fashionistas and celebrity stylists alike represents the most authentic type of marketing. Cliche aside, LaureLuxe is infectious. It sells itself.